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Hispanics 101: How to Recruit, Manage and Retain your Hispanic Workforce

February 27, 2018 @ 8:00 am - 12:00 pm


Hispanics 101: How to Understand, Manage and Grow Your Hispanic Workforce

Join us for breakfast and a half-day training session at Big Cedar Lodge with renowned speaker, Miguel Joey Aviles, who will teach tangible strategies & tools to understand the fundamental characteristics of Hispanic culture & their implications in the workplace. The purpose of the session is to provide not only awareness, but also tangible strategies and tools to effectively hire, manage and grow your Hispanic Workforce.

This session is open to HR personnel, recruiters, and front-line supervisors & managers. Community members, stakeholders and partners are also welcome to attend.

Early Bird rate is $40 per person by Feb. 2 or $300 for a table of 8 ($20 discount!)

>> Registration is now open! Reserve your place today.


Brought to you by our generous sponsors:





Thanks to our Contributors:

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What will we Learn?

Our workforce is growing increasingly diverse. Projections indicate that by 2030, Hispanics will no longer be a minority. Global thinkers affirm that the Hispanic Workforce is the future for big companies. Whether your company is big or small, you need to be “Hispanic ready”. It’s imperative that your organization has the essential tools to understand, manage and grow its Hispanic workforce. Doing so will ensure attraction and retention of Hispanics, while achieving competitive advantage.

This energetic presentation will answer questions like: What does it mean to be a Hispanic in the United States? What are the biggest challenges Hispanics face? and what can your organization do to pave the way to their advancement in the workplace? This session will portray the latest statistics, myths and facts, case studies and important aspects of the Hispanic community as a whole.

Core Learning Objectives:

  1. Discover the latest demographic research on this growing market.

  2. Become familiar with specific Hispanic and Latino cultural patterns and motivators.

  3. Debunk Myths and acquire facts about the Hispanic community

  4. Learn the A, B and C to properly tap into the power of the Hispanic workforce.

  5. Understand what works and what doesn’t with Hispanics Awareness, engagement and connection.

Competencies Addressed in the Training:

  • Multicultural Intelligence

  • Multicultural Recruitment Techniques

  • Development of Others

  • Relationship Building

  • Talent Management Strategies

  • Planning

  • Assessment and Measurement

  • Valuing Diversity

  • Vision

  • Initiative

  • Analyzing

  • Business Acumen

  • Communication

  • Business Performance

  • Change Management


About the Speaker: Miguel Joey Aviles

Millennial Advocate | HR Disruptor | Change-Maker Provocateur

Miguel’s high-energy keynotes have inspired positive reactions from multiple global organizations. The U.S. Census Bureau described Miguel as, “energetic and exciting”; the Department of Commerce said, “he has the ‘X-Factor,’ not one boring second”; the Navy called him, “outstanding”; and the FAA entitled him, “a Master of the Subject.”

Miguel’s keynotes and trainings have been featured at the Society of Human Resources Management (SHRM) National, Regional, Diversity and Talent Management Conferences, the Global Change Management Conference, Human Capital Institute, and at many other national events, organizations and agencies.